Trader Interactive
RV Trader
After collaborating with Trader Interactive to produce a successful series of marketing videos, I reached out to my friends Ray and Alex. They were about to embark on a journey that would lead them from the coldest reaches of Canada to the warm shores of Lake Altoona. Recognizing the opportunity, I seized the moment to capture this special time in their lives and create a proof-of-concept for a series of travel videos.
Commercial Truck Trader
A week after shooting the video with Ray and Alex, I had an idea I wanted to share with Trader Interactive for another one of their portals: Commercial Truck Trader. Instead of handing them a stack of storyboards I decided to show them something more polished. Working with a loose concept, I trusted that a story would emerge if I put myself in the right place. I grabbed my camera and a drone, and made this brand awarness video in an afternoon.
Cycle Trader
I was contatcted by the Marketing team at Trader Interactive to create a video promoting Cycle Trader that would echo one I had made for their marine division. I worked with their marketing team to write a script, scout locations, shoot, and edit this video. Our aim was to capture the heritage and freedom of riding. By strategically scouting our locations, we were met with opportunities that elevated our shoot that day.
Art-Ventures
New Semester
Stephanie had just opened her Art-Ventures business and needed a video to introduce parents to the classes available for their children in the upcoming semester. Using the identity system I had created for Art-Ventures as a jumping-off point, I crafted this informative video that captures Stephanie’s personality. Her business has continued to thrive ever since!
RE Technology
Tech Titans
RE Technology contacted me to create an introduction for an upcoming video series that will showcase interviews with leaders in the Real Estate and Tech industries. I crafted this impactful opening for each video in the series with the direction to “Make it like a cable news show opening.”
Homes.com
Brand Awareness Campaign
This brand awareness ad marked the biggest video production created for Homes.com to that point. With a script that I and others on the Consumer Marketing team crafted, I worked closley with a videographer to shoot this ad at multiple locations. I then created motion graphics, comped screenshots into the live action plates, and edited the video for this final piece.
How-To
This video represents one part of an extensive series of How-To videos created for Homes.com. With dozens of videos that needed to be produced, I organized a team of editors, developed a template, and oversaw the production of the series. Our How-To videos improved the site’s SEO and kept visitors engaged with the site.
Internal
I was often called upon to create videos for internal communications at Homes.com. The executive team wanted a more engaging way to reach employees than the standard email or slide deck. These videos also became a way to showcase the growing library of video content that my team was creating and a way for us to try new things that might make their way into consumer and industry-facing content in the future.