Homes.com
Managed print, digital, and video content development to support consumer and industry marketing campaigns for a national real estate brand.
Brand Awareness Campaign
Homes.com launched a brand awareness campaign to showcase the new features and capabilities of its refreshed website. The campaign introduced users to the updated portal through a series of videos and digital advertising designed to demonstrate the improvements and bolster engagement.
I produced and edited campaign videos and designed digital ads that highlighted key features of the refreshed Homes.com experience.
Homes.com × Airbnb Campaign
A cross-branded campaign introduced users to this Homes.com and Airbnb partnership through a dynamic mix of video content, interactive emails, digital ads, and a dedicated landing page designed to drive engagement.
I produced campaign videos, interactive email graphics and digital ads, and laid out the dedicated landing page to bring the Homes.com and Airbnb collaboration to life.
How-to Video Series
The Homes.com "How-To" video series is an educational initiative that translates real estate insights into clear, actionable video content for home buyers and sellers nationwide.
Leading a cross-departmental team of designers and editors, I directed the production and visual storytelling for the series, creating engaging guides that demystify the home-buying journey across digital platforms.
Informative Guides
I designed a series of informative guides that translate practical advice into visually engaging digital and print magazines, covering essential home buying and selling tips, interior decorating, and hosting.
Trade Show Graphics
Designed posters, flyers, booth graphics, floor decals and other large-format graphics that helped Homes.com grab attention and punch above its weight on busy trade show floors.
Internal Communications
Designed posters, flyers, and event apparel that broke away from corporate templates to engage with employees through creative visuals and a fun tone.
